Future Fit

The future of South Africa and Africa is ours to create!

Archive for the 'Branding' Category


Barcelona, a role model

I am currently in Barcelona, attending a conference on Place Branding. Today is the Grand Prix, so the place is teeming with people from everywhere. It’s an amazing city that has built its international reputation largely on the back of huge events, starting with the Olympics in 1992. Before 1992 the city […]

Time for films that showcase whats good about South Africa

(Cape Times, March 2006)Congratulations to the entire cast and crew of Tsotsi on winning the Oscar for Best Foreign Film. And congratulations must also go to the South African film industry for producing a string of world-class feature films recently. With Yesterday being nominated for the same award a year ago, it becomes clear that […]

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